Try Something New


A winery owner once told me that his company invested a third of their budget on innovation. “It makes us creative, and means we are ready for new trends ““ maybe even creating one”. I love the concept and have always applied it to my wines purchases ““ one bottle in three is an experiment/adventure. A possible new friend!

Picpoul is a lot like medium-bodied, non-oaked Italian whites ““ feels satisfying in a low-keyed way. You pay more than Pinot Grigio because you get more ““ not fancy but shades of a hotel with better finishes. When we were in Ireland in June I noticed that Picpoul was on EVERY list. A trend has already started. Innovate!

BEAUVIGNAC 16 Picpoul de Pinet, Languedoc, France~  350124 Vintages $14.95

Tags from the story
Written By
More from Billy

My Fave Local Summer White on Sale!

Cave Spring produces a range of Rieslings ““ all outstanding. My favourite...
Read More

1 Comment

Leave a Reply