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Innovation in Local Labels

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PicdINNOVATION IN LOCAL LABELING – AT LAST

Pillitteri has joined the ranks of Niagara wineries producing white blends, marketed with non-traditional labels. I’m a fan of both innovations. Especially the novel idea of using a while bunch of different labels for the same wine!

Most of these blends deliver a better drink than if they were single grape wines, and it’s a way for local wineries to offer something decent for $12.95 – the going price of these wines. Pillitteri’s white is drier than most, low flavoured, but not far removed from  Italy’s Pinot Grigio, or Muscadet from France. A decent summer refresher.

PILLITTERI 11 ‘Pic’d’ White, VQA Niagara 317263 $12.95

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Billy

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