Think differently.
Drink differently.
WINE RE-IMAGINED
The world hardly needs another wine book, unless of course it offers something new – a way to make the subject less intimidating and more customer friendly. Long time readers will know that simplifying wine has been a goal of mine. and over the years, I have experimented with concepts to eliminate confusion and angst. Since moving to Portugal, I’ve challenged myself to go further and create a formula, a method for this.
What I’ve done is re-thought wine along the same lines as its sister pleasure – music. Most people are comfortable with the just-do-it nature of selecting music. But wine is difficult because our heads are full of false beliefs foisted on us by the powers that be – the High Priests of Wine, as I like to call them. Rid yourself of their teachings and you’re halfway to more fun.
My Mood and Moments categories – The 7 Wine Directions – offers a ‘playlist’ for making good wine choices. Knowing these categories will enable you to pick the best wine for the moment. Thinking about how we understand and play music is your roadmap to getting the most out of wine. For everyone, not just the big spenders.
Think Differently. Drink Differently.
“A thought provoking and mind-changing way to experience wine.” I. Hill
“Unique, thought, fun – wonderful! C. Thomson
112 pages | 4.75 x 7 inches | published by BILLY MUNNELLY
$20 CND | ISBN 978-1-0694206-0-2 | Printed in Canada
BOOK SUMMARY
Wine culture generates fear and confusion with its bunch of “must know and must do” rules. Traditional wine teachings are counter-productive to everyday enjoyment. A make believe wine world has been forced on you!
Experts tell us to approach wine by analyzing flavours and a bunch of scientific mumbo jumbo ratings – taking us down a dark hole.
Wine and music are sister pleasures because we connect to them both emotionally. We are happy when a wine or a song, or a piece of music, feels right for the moment or mood. Thinking about how we understand and play music is your roadmap to getting the most out of wine.
Billy Munnelly’s 7 wine moods and moments – The 7 Wine Directions – gives you a playlist for making good wine choices. Knowing these categories will enable you to pick the best wine for the moment.
