A new, customer friendly approach to wine that creates confidence, while eliminating the need to know, or overspend.
WHAT’S A GOOD WINE?
When asked “What’s a good wine?” my reply will always be the same: “A wine that works for the moment.” We can’t talk about best without context. There is no “best”, only “best for”. And best has nothing to do with the price or prestige of the bottle. This is the most important thing to learn. It’s the secret to good times with wine.
ISN’T “BEST” JUST PERSONAL TASTE?
No, and yes. I’ve found that if you pour the wine that satisfies the moods and moments, everyone will enjoy it. Personal taste will influence the degree to which people enjoy it, but if it’s right, it will work. Period. I’ve had people “loving” wines they thought they “hated” when they experienced them in the right context.
The trick is to stop looking at all the choices and start thinking about what you need. Think about the moment you’re in, or what mood you want to create. Identifying your mood establishes what you want, and knowing what you want makes choosing wine easy.
Tell me your mood and I’ll tell you which wine.
WHAT DO I NEED? WHAT DOES THE MOMENT REQUIRE?
We’re all familiar with how music categories relate to different styles and moods. A person looking for Country never ends up buying Opera. We need to replace the custom of offering wine by country, or grape, with categories that are mood and moment based. That way, even the novice, can find the wine that’s right for their needs.
WINE IS ABOUT PLEASURE, NOT PRESTIGE
When we start to see the connection between wine and moods we can stop over-spending on prestige wines in the hope they will give added pleasure. Beethoven may be great, but we don’t need to buy his music just because he’s famous. In music we play what works for our moods and moments – and so it should be for wine.