Some French supermarkets now house 500 and 1,000 liter tanks of wine and customers can fill up their own reusable bottles for about $2 per liter. The concept hearkens back to a bygone era when wine would arrive in Paris shops in barrel and consumers would bring their own flagons to fill. Founder Astrid Terzian says she started this scheme to fill a niche – environmental awareness and the economy. The elimination of packaging mass means that the wine can be shipped much more efficiently from a cost and carbon perspective.
Regulations permitting, it’s possible that these wine filling stations could soon make their way to U.S. supermarkets. But not a chance in Canada.